SEO, or Search Engine Optimization, is the practice of improving a website's visibility and ranking on search engine results pages (SERPs). It involves various strategies and techniques aimed at optimizing content, website structure, and other factors to attract organic (non-paid) traffic from search engines like Google, Bing, and Yahoo. Key aspects of SEO include keyword research, on-page optimization (such as meta tags, headings, and content optimization), off-page optimization (backlink building and social media engagement), and technical optimization (site speed, mobile-friendliness, and crawlability). Effective SEO can lead to increased website traffic, higher visibility, and better user engagement, ultimately driving conversions and achieving business goals.
# Article source by Ai.